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Growth Marketing

Articles on paid growth and measurement: Google Ads audits, bidding strategies, campaign types and Quality Score, why GA4 and ad platforms disagree, landing page speed and cart thresholds. If you have just taken over an account, start with the audit guide, and if you are making a budget call, start with the performance metrics article.

All Growth Marketing A/B Testing CRM & Lifecycle SEO & GEO

13 articles

Landing page examples: three page mockups with different coloured buttons on a pedestal.

Landing page examples: five pages and the principles behind them

Getting more leads: a magnet pulling in contact cards, one marked with a star.

How to get more leads: sources, offers and lead quality

Google Ads audit: a checklist with three blue ticks, a coral warning under a magnifier, a bar chart

How to do a Google Ads audit for Search and Performance Max

Google Ads Quality Score: a blue-needle gauge, three pillars with blue, grey and coral spheres

Quality Score in Google Ads: components and what to improve first

GA4 vs Google Ads conversion gap: two blue and coral bar chart cards, a ruler marking the difference

Why GA4 and Google Ads conversions don't match: investigating the gap

Minimum order value: a full basket, a stepped gate, a coral sphere waiting and a grey one leaving

How to set a minimum order value: break-even cart and lost customers

Google Ads bidding strategies: three dials, a coral dartboard with a dart in its center, coin stacks

Google Ads bidding strategies: which to choose and how to set targets

Google Ads campaign types: search, shopping bag, video and image tiles and a hand choosing search

Google Ads campaign types: which to use and when

Choosing a digital marketing agency: three proposals, a blue check on one, a coral key, a magnifier

How to choose a digital marketing agency: 13 things to check

Landing page speed and Google Ads: a phone with a simple layout, a coral cursor and a blue stopwatch

How landing page speed affects Google Ads performance

Google Ads scripts: meshing white and blue gears, a conveyor of blue and coral spheres and a clock

Google Ads scripts guide: when to use them and how to test them

Free shipping threshold: a ribboned parcel and a threshold bar, a blue sphere above, two coral below

How to set a free shipping threshold that pays for itself

Performance marketing metrics: three rising columns linked by a chain, a scale weighing two spheres

Performance marketing metrics: which metric drives which decision